A franchise model built for growth
Brightway invented the "you sell, we service" model—now, we’re innovating again with the first performance-based insurance franchise model. The more you grow, the more you earn.
Get rewarded for your success!
Our model is simple. The more success you achieve, the more you'll be rewarded. By qualifying for Preferred or Elite status, you'll enjoy:
• Ability to earn higher commissions as your business grows
• Enhanced support with increasing technical and customer service resources
• Additional resources to expand producer staff, including through our new Apprentice Program
Own Your Brightway Agency with Flexible Franchise Fee Options
Brightway’s innovative franchise model is built for growth — and designed to make ownership more accessible. Whether you pay up front or choose our performance-based financing, you’ll have the tools, technology, and support to grow a thriving insurance business.
Agency Commission
Competitive with the opportunity to earn more New Business commission when Preferred or Elite status reached.
Franchise Fee Forgiveness
When you choose to finance your franchise fee, we will forgive your fee note completely if you sell 500 New Business policies and have at least 3 producers within your first 12 months of operation.*
*$10,000 up-front payment required.
Agency Focus
• Binding policies with proper coverage for your clients
• Winning referral partners and building centers of influence
• Growing a team of talented sales agents through our Producer Placement Program
• Engaging with your local community
Centralized Support
• Client service and retention, including cross-sell
• Onboarding and continuous training for you and your team
• Accounting, Agency Sales Management, Marketing, Licensing and Carrier Support
• Referral networking and sales playbooks, developed from a compilation of proven strategies used by our top-performing agents
Qualifying for our Preferred and Elite status
Our model empowers you to unlock additional benefits based on your success in the below performance metrics.
Number of producers
Our data shows increasing the number of producers leads to higher production per producer.
Policies-in-force growth
One of the most critical drivers of long-term success and profitability for an insurance agency as it reflects not only New Business but retained business.
Premium growth
Growing your premium count is crucial because it reflects not just how many clients you serve, but how well you’re serving them.
New business
While renewals provide stability, it's new business that fuels momentum, competitiveness, and scalability.
And more...
Other metrics tracked to measure performance include policies per customer, policies-in-force retention and size of your book of business.
Preferred Agency Benefits
• Apprentice Program
• New Bonus Commissions Program
• And more
Elite Agency Benefits
• Contingency Share
• Concierge Service
• Reward Trip
• And more
Path to partnership
Step 1
Welcome Call
Make a connection with one of our Franchise Consultants who will give you a brief introduction to Brightway and the opportunities we offer. They will guide you through our sales process to ensure you have all the resources and information you need to get to a well-informed decision point.
Step 2
Business Model
We'll share more insight into Brightway and answer your questions so we can prepare you for next steps.
Step 3
Financial Performance
At this stage, we'll discuss your investment and your return on that investment. We'll also go over the financial successes of current Brightway franchisees and talk more about your vision for your business.
Step 4
Day of Discovery
You'll be invited to attend a virtual Day of Discovery and will meet with members of our Executive team and learn more about the business support you will receive as a franchisee.
Finally, Step 5
Partners!
Why wait? Get started in your new career as a Brightway Agency Owner today! Our team is ready to guide you through the process of selecting your location, hiring staff, establishing your online presence, and much more.
Some of the companies we represent
Carrier access varies by market and other factors. For a complete list of companies Brightway represents visit here
Products you'll sell
Home
Flood
Condo
Renters
Personal Articles
Auto
Motorcycle
RV
Boat
Business
Life
Umbrella
Home Warranty
Pets
Other
See what our franchisees have to say.
Maegan Lunte
Brightway, The Lunte Family Agency Wylie, TX
Ben Rodriguez
Brightway, The Ben Rodriguez Agency New Orleans, LA and Brightway, The Johnson-Rodriguez Agency Baton Rouge, LA
Joseph Janicki
Brightway, The Janicki Agency
Mike Hatmaker
Brightway, Largo South Largo, FL
Bobby Raymond
Brightway, Fort Caroline Jacksonville, FL
Sam Kassar
Brightway, The Kassar Agency Naples, FL and Brightway, Bonita Springs Bonita Springs, FL
Quincy Vinson
Brightway, The Vinson Family Agency Stone Mountain, GA
Grow Faster Here Than Anywhere Else
Start an Agency with Brightway
Learn more about our differentiated support and proprietary technology platform, products you'll sell and more by filling out this form. Please note: P&C insurance experience is strongly preferred in most markets at this time.